Maven Logo

Branding

A comprehensive branding package was created for the startup, including the design of a company logo, app icon, business card, and the development of a logo guideline to maintain consistent brand representation.

Company
Maven Coalition
Year
2016
Scope of Work
Logo design, Printing, App Icon

Process

Worked closely with the CEO who had a strong vision for the company logo. The CEO's concept was centered around:

  • A "key" symbol to grant access to the new platform for clients
  • The aesthetic of Art Deco
  • The timelessness of traditional newspapers and media
Logo sketch
A quick sketch after the brainstorming
Typeface examples
Exploration of various typefaces
Inspirational images

The Final Logo in Business Card and Mobile App

App icons for iPhone
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